Project Overview

Yoodee is a social platform where people share real recommendations from people they actually know, cutting through the noise & distrust of public review sites.

The Challenge

I helped bring Yoodee from concept to a polished product. My work covered:

• Designing user flows and high-fidelity UIs for web and mobile
• Building the design system from scratch
• Prototyping key features and running usability tests
• Writing documentation so design and dev teams stayed in sync

The Solution

I started with research talking to users, mapping pain points, and studying how people currently find and trust recommendations. From there, I designed user journeys like onboarding, giving feedback, and viewing business profiles.

Prototypes were tested early and often. For example, our first onboarding flow was confusing, so I simplified it and added clearer privacy controls.