Joos asked me to consider how to update and optimise their existing sales decks. Research and data made it clear that the sales deck was not offering an experience that aligned with their mission become the go-to brand for portable chargers. It was time for a change.
The objective was simple - to increase the number of generated leads from the sales deck by making improvements to the overall sales deck experience. But how could we measure our success?
Sending Powerpoint presentation and PDFs wasn’t working, the only trackable data was the number of attachments that went unopened. We had no idea how people were interacting with the sales deck and wether it was a positive experience for potential customers. It didn’t offer a direct point of contact, leading to more friction for generating leads.
Powerpoint was invented in 1987 and PDFs in 1993, this outdated method was very time consuming for marketing, design and sales teams, and didn’t align with the brands modern and innovative approach to the rest of their product.
We put together a simple template for sales people to design personalised and trackable, digital sales decks.