Bestcall is a browser-based conferencing platform designed to help organisations easily communicate with their members and clients.
After researching the UX of conferencing applications like Zoom and Teams, it became apparent that users were frustrated by the necessity to adopt unfamiliar applications to make calls. Extensive download and signup processes elevated this frustration.
The Bestcall platform makes it easy for anyone with access to a web browser to communicate without the need for either party to have matching dedicated conferencing software.
I designed this homepage to highlight the benefits of a simple in-browser platform and suggest its target users.
Bestcall is a tech brand is so a modern and fresh-looking font works well. The font is a geometric sans serif type and is neutral, versatile and fits the context.The colours i have chosen work for the context of the brand. Blue has become the dominant colour of tech products and evokes a sense of security and trust. The pink highlight colour adds a sense of softness and helps the brand to appear more user friendly than its competitors.